Figuring Out Buyer Behavior 1

Figuring out buyer behavior 1

For this assignment I have decided to focus on totally blind individuals who are between the ages of 23 and 33. Also, the segment will only include people who currently working, and who live and travel independently.

Travis: 26 year old male massage therapist. Also has an under graduate degree in psychology

Tyler: 33 year old male. Tyler is a personal trainer with a degree in APK.

Farah: 29 year old female. Farah has a masters degree in social work, and is currently looking for employment.

Need awareness
Farah is most aware of the need at this point in her life. She stated that since she is fresh out of her masters program, its time to find a job. She said that she has noticed a weird reaction from potential employers when she walks in and they see the accommodations they may need to provide for her. She said that in college the need was not as obvious because her disability resource center did a great job providing her with all the necessary accommodations to succeed. Travis noted that he is most aware of the need when he gets clients that ask him a lot of questions about being blind. He said that he does not mind answering the questions, but it does show the lack of accurate knowledge most people have in regards to blindness. Travis said that he gets multiple questions about his blindness every day. Tyler's situation is a little different. He stated that since he is very established at his gym, he does not notice the need as much while he is working. He said that the need is most noticed while he is out with his wife and three kids. Tyler's wife is also completely blind, but all three of their children are fully sighted. He said that sometimes he can hear people whispering curious comments. Also, he said that the question that never gets old is "how do you feed your kids if you are blind?"

Information Search
When it comes to information search it seems that all three interviewees handled their respective situations in a similar way. For Travis and Tyler they said that they usually just answer the questions, because they don't ever think that their is another way to handle it. This shows that the blind individuals are in a place where we just settle for what we know because no other solution has been presented to us. For Farah, she said that when she faces opposition during her job searching she contacts the division of blind services, which is a FL based organization that helps blind individuals with employment, and other vocational goals. Unfortunately, there has not been much success from the help that the Division of Blind Services has provided.

Conclusion
This is what I like to call the hot market. The results for the most part were very close to what I assumed they would be. This section will be the focus in my organization, because of the over whelming need that is presented in it.