A prototypical customer in my segment would probably look like someone between the ages of 20 and 30. In my experience, I have noticed that the majority of young blind ambitious individuals are usually men, but like I said that is just my experience. My prototypical customer would most likely be Caucasian due to the over all demographics of the united states. Most of these individuals are fairly well kept, but sometimes they can miss certain things that are hard to notice if one can not see. These individuals do not drive, but they pride themselves on being able to independently travel. For the most part these customers do a lot of reading, and the genre varies. These customers are usually pretty healthy, they workout regularly, and believe in a balanced diet. The majority of these customers get up early, and go to bed late. More often than not they have a chip on their shoulder.
Most traits mentioned above describe me pretty well. It is not a coincidence that I have so much in common with my prototypical customer because I am a customer of the product that I am offering.
This is great man and being connected with your customers is very important. when you can fully understand the individuals your seeking to reach you can truly develop marketing plans and programs in place that reach them in the best way possible. This is great and we need more of things like this. Great job at analyzing your customer and finding their traits!
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